The question comes up all the time: If I can’t have an agenda for someone I’m coaching, can I ever truly coach people inside my organization, or not?
If the individual’s values are in alignment with the organization’s values and goals, then yes, a supervisor can coach anyone on issues related to strategies and tactics. The organization’s preferred strategies or tactics may not work for that person. Scrap them on an individual level if you’re both headed the same place with the same values. Coaching builds leaders internally and if you build leaders through their tasks, they’ll be grateful for the opportunity.
If the coaching goal revolves around issues where the individual and the organization are not aligned in terms of values or goals, then a third-party coach is better. The person who needs coached may find they also need to move on. Better to figure it out for themselves and make a shift to an organization where their values line up, than to hang on way too long, get burned out, frustrated, sabotage with complaining or other bad attitudes, and end up needing to be fired!
Know the difference between values and strategies/tactics, and you’ll know whom you can coach.